The cause which is able to motivate a giant forward
The center of the European Smart Solutions Center (ESC) of Deutsche Telekom was established in Budapest, and its purpose was to speed up the smart cities development in Europe. Building up ESC, however, anarchically hit the operation of Deutsche Telekom, opening new possibilities inside the company to upgrade the recent working models. How can a multinational company operate it's business in a proper way to launch a start-up firm? What can it learn from the working methods of a startup if it can learn at all? In the presentation, we will examine how could change the DNA of a multinational company if it would approach the start-up world.